Comparison
AgencyAnalytics vs NarratorHQ: Which is right for your agency?
AgencyAnalytics is the go-to for agencies that need reporting dashboards. NarratorHQ is for agencies that need the report itself — written, approved, and delivered automatically.
The core difference
AgencyAnalytics solves a data accessibility problem: your clients can log in and see their metrics in one place. It's a dashboard builder with report templates.
NarratorHQ solves a different problem: the 1–3 hours per client that account managers spend turning those metrics into a coherent narrative and sending it. That time isn't saved by a better dashboard — it's saved by automating the writing.
Feature comparison
| Feature | AgencyAnalytics | NarratorHQ |
|---|---|---|
| GA4, Google Ads, Meta connections | ✓ | ✓ |
| Dashboard / data visualisation | ✓ Core feature | — Not the focus |
| AI narrative generation | ⚠ Basic summary only | ✓ Full narrative, every section |
| Automated narrative delivery | ✗ Still manual | ✓ Built around this |
| Approval queue with inline editing | ✗ | ✓ |
| Anomaly detection + explanation | ✗ | ✓ |
| Client memory (goals, promises) | ✗ | ✓ |
| White-label PDF + email | ✓ Extra cost | ✓ Included |
| Report scheduling (auto-trigger) | ✓ | ✓ |
| Price at 15 clients | ~$199/mo | £249/mo |
When to choose AgencyAnalytics
- Your clients actively log in to check their own dashboards
- You need visualisations (charts, graphs) as the primary deliverable
- You have a wide range of data sources beyond GA4/Ads/Meta
- Report narrative isn't the bottleneck — data access is
When to choose NarratorHQ
- Your account managers spend more than 30 minutes per client writing monthly updates
- Your clients receive a narrative report by email (not a dashboard login)
- You want the AI to explain anomalies, not just display them
- You need an approval queue — you review before it sends, always
- You want the report to remember what was promised last month
Can you use both?
Yes. Some agencies use AgencyAnalytics for client-facing dashboards (clients who like to self-serve) and NarratorHQ for the monthly narrative delivery. They solve different problems and aren't in direct competition for the same use case.
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