Most reporting tools show last month's numbers. NarratorHQ remembers what you promised, what you changed, and why. So every report builds on the last, and your clients always feel looked after.
14 days free, then from £149/mo · No credit card required
May was a strong month across the board — organic sessions up 22% and paid CPA fell to £31, the lowest since we launched the Google Ads restructure in February. The kitchen renovation content cluster we prioritised in Q1 is now the top converting entry point on the site.
Promise kept ✓
In April's report we committed to addressing mobile CPA, which was running 34% above desktop. This month, mobile CPA dropped from £49 to £38 following bid modifier adjustments — still above desktop but trending in the right direction. We'll continue optimising in June.
Continue scaling the content cluster · Expand the Display awareness campaign into the 35–54 demographic · Review branded search volume — down 6% for the second month running, which warrants a dedicated campaign
The Promise kept ✓ block was generated automatically — the system remembered what was written in April.Try the live demo →
You set it once. Every report after that is written with full context of the relationship — not just last month's data.
What success looks like for this specific client, referenced every month. Behind or ahead? The report says so.
"We'll fix mobile CPA next month." The system tracks this across every future report until it's resolved.
This client only cares about qualified leads. Not clicks, not impressions. Every section leads with what they measure.
Conversion tracking updated, budget cut, campaign restructured. Logged once and flagged in every report it affects.
CPA reduced 29% over Q1. Recorded and referenced in future reports so your agency looks brilliant, consistently.
Topics to handle carefully, metrics they're anxious about, language they dislike. Never forgotten.
Context lives in the system — not in someone's head. When an account manager leaves, the next person picks up exactly where they left off.
When you make a commitment in a report, NarratorHQ carries it forward until it's resolved. Clients notice. It builds trust.
Promise made
Account manager adds to standing instructions: “Mobile CPA is 34% above desktop — we'll address bid modifiers and report back next month.”
Auto-referenced in draft
The next report draft automatically surfaces: “Following last month's commitment to address mobile CPA, bid modifiers were adjusted on 12 May. Mobile CPA has dropped from £49 to £38...”
Promise kept ✓
Mobile CPA now matches desktop. The standing instruction is resolved and the report closes the loop: “Mobile CPA has now reached parity with desktop — this objective is resolved.”
NarratorHQ doesn't just remember last month. It remembers every commitment ever made — and can write sentences no agency account manager writes consistently.
April 2026 report — generated automatically
"This initiative began in January when we identified inefficient search terms driving high CPA. In February, following a keyword pruning exercise, CPA improved 12% to £38. In March, we began scaling the winning ad groups. This month, CPA has reached £34 — a 29% reduction over four reporting periods, compared to the £48 baseline when the optimisation began."
↑ No agency account manager writes this consistently across 15 clients. NarratorHQ does it automatically.
Keyword pruning needed — CPA at £48, above target
Keyword pruning complete. CPA dropped to £38 (–12%)
Winning campaigns scaled. CPA at £36, trend positive
CPA reaches £34 — 29% improvement from baseline
Switching to a competitor means starting this memory from zero. That's the moat.
Every section surfaces specific, actionable opportunities — backed by the actual numbers, with the rationale shown.
Your account managers look like strategists — not just reporters.
Google Ads delivered 187 conversions at a CPA of £28.50 — down 17% from last month. ROAS improved to 4.2x. Search campaigns are producing 82% of all conversions at just 54% of total spend.
Opportunity identified
Increase search budget by 20%
Search drives 82% of conversions at 54% of spend — highest efficiency channel
Est. +35 conversions/month at current CPA
Recommended something three months ago that still hasn't been actioned? NarratorHQ surfaces it — every single month — until it's done.
June 2026 — Google Ads section
“The landing page recommendation first raised in March has not yet been implemented and remains one of the highest-impact opportunities available — estimated +18% conversion rate improvement based on comparable clients in this category.”
This makes reports feel like a strategic account manager wrote them — not a template.
The problem isn't finding the data. It's carrying the context.
Traditional reporting
NarratorHQ
When numbers are down, most reports either bury it in caveats or go silent on the cause. Both lose client trust.
NarratorHQ explains what happened, what it means, and what you're doing about it — in a tone that keeps the relationship intact. Every time.
March was a challenging month — organic sessions fell 14% and paid conversions dropped 19%. We want to be transparent about what happened and what we're doing about it.
The drop in organic traffic is directly tied to a core update on March 5th that affected informational content in this category. Three of your top five landing pages lost significant position. We've identified the pattern and have a content update plan in place.
Content audit of affected pages by April 7th · Increase paid budget by 15% to cover organic shortfall while recovery happens · Weekly ranking check-ins until positions stabilise
Already using Looker Studio, AgencyAnalytics, Whatagraph, or DashThis?
If your team already exports monthly PDF reports from another tool, upload one directly. NarratorHQ reads it, extracts the KPIs, and generates a structured draft — Executive Summary, Wins, Issues, and Recommendations. No GA4, no OAuth, no reconnecting anything. Your existing report is enough to get started.
Upload
Any existing PDF report
Read
NarratorHQ extracts the KPIs
Review
Edit, approve, and send
Link GA4, Google Ads, Meta, and TikTok via OAuth in under 2 minutes. Or upload an existing PDF report to get started immediately — no connections needed.
Set goals, sensitivities, promises, and standing instructions. The system carries these forward every month.
Each report arrives section by section. Confidence scores show where to look. Edit anything in-line.
White-labeled PDF and email from your agency name. Your client never sees NarratorHQ.
“What if it sends something wrong to my client?”
It can't. Every report is a draft. You approve it. There is no exception.
Every report is a draft first. You review, edit, and approve each section before anything goes to your client.
Each section is rated High / Review Recommended / Low Confidence, so you know exactly where to focus your review.
Every statement is tied to the data provided. If something is uncertain, it's flagged — never presented as fact.
Click any sentence to rewrite it. Or regenerate with an instruction: "more cautious tone on the paid social section."
Meta delivered 84 conversions at £42 CPA. Lifestyle creative outperformed product-only by 34%...
Why I built NarratorHQ
“I watched agency account managers lose entire Fridays every month to report writing — not because they were slow, but because writing a good report means holding all the context in your head: what the client cares about, what was promised last month, what went wrong and why. That's exhausting at 15 clients.
The problem wasn't the writing. It was the memory. NarratorHQ carries the context so the writing comes out right — every time, for every client, even on a Friday afternoon with five more reports in the queue.”
Cameron — Founder, NarratorHQ
Questions? Email me directly: cameron@narratorhq.com
For the first cohort of pilot agencies, we'll personally set up your first client — connect the data, add the context, and walk you through the first report together. No learning curve. Just a working report in your hands.
14-day free trial · No credit card required · 3 spots remaining
14-day free trial on every plan. No credit card required to start.
At £149/mo for 5 clients, you're paying £30 per client per month to reclaim 90 minutes per report. At £25/hr, that's a 30× return.
No. Reports are sent from your agency name and email address. The PDF shows your logo and brand colour. Your client sees your work, not our tool.
Every report you approve is stored. When the next report is generated, NarratorHQ reads the full history of commitments made and can write sentences like "This initiative began in January when we identified X. Since then, CPA has improved from £48 to £34 — a 29% reduction over four reporting periods." The longer you use it, the more longitudinal context it has. Switching to a competitor means starting that memory from zero.
Yes, and that's the point. Every report comes to you as a draft first. Click any section to edit, regenerate with different instructions, or approve as written. Nothing sends without your approval.
Every section includes a confidence score. Low-confidence sections are flagged clearly. Human review is required and there is no auto-send. The system cannot send anything without a person approving it first.
GA4, Google Ads, Meta Ads, and TikTok Ads. Microsoft Ads and LinkedIn Ads are on the roadmap.
Yes. Upload any existing client report PDF and NarratorHQ will read it, extract the KPIs, and generate a structured draft — Executive Summary, Wins, Issues, and Recommendations. It's the fastest way to see what the product does with a real client, before touching any OAuth connections.
No contract, no minimum term. Monthly billing, cancel any time. Every plan includes a 14-day free trial.
The context that makes client reports good has always been in the account manager's head. Now it's in the system. 14-day trial, no credit card.