Set once. Used in every report, review and handover — automatically.
Reach 100 qualified leads/month by Q2 2026
Reduce mobile CPA — currently 41% above desktop
CFO prefers plain English — never mention CTR or impressions
Google Ads budget increased 20% on 14 March
Mobile CPA reduced 41% following bid modifier restructure
All 5 items referenced in this month's report — automatically, without prompting
Hartley Bathrooms. One CPA goal set in January. Click through the months and watch how NarratorHQ remembers, tracks, and references it — automatically.
Hartley Bathrooms — January 2026
Google Ads · AI-generated draft
January was a solid month for lead volume, but CPA remains a concern at £52 — above our £45 target. The primary driver of high cost is inefficient broad match terms pulling in low-intent traffic. We have set a clear objective for Q1: get CPA below £45. We will begin with a keyword restructure in February and report back on progress.
Stored in memory
Reduce CPA below £45 before end of Q1.
What this enabled
Month 1 — nothing has been referenced yet. The goal is now stored and will inform every report from here.
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Demo Report · April 2026
7 sections · Generated in 28 seconds
6 memory items used · 4-month CPA history referenced · 1 opportunity identified
April was Meridian's strongest month in 2026 — organic sessions up 18%, paid CPA down to £28.50, and TikTok Ads delivered its first profitable month with a CPA of £38. The content refresh across the garden furniture category drove 40% of the organic growth. One area to watch: branded search volume dipped 8% following the end of the March awareness campaign — we've outlined the plan below.
Organic search delivered 14,200 sessions — up 21% from March and the channel's best performance this year. The 'outdoor furniture 2026' content cluster gained significant traction, contributing 3,100 sessions. Four target keywords moved from positions 8–12 into the top 5, with 'garden sofas UK' now ranking at position 3. Conversion rate from organic held at 1.4%, generating 199 goal completions.
NarratorHQ remembered a promise from last month
“Fix mobile CPC issue — mobile CPA is currently 41% above desktop”
Addressed in the section below — automatically
Google Ads delivered 187 conversions at a CPA of £28.50 — down from £34.20 in March, an improvement of 17%. ROAS improved to 4.2x. This result continues a four-month improvement trend that began in January when we identified inefficient broad match terms driving high CPA. Since implementing the keyword restructure in February, CPA has improved from £48 to £28.50 — a 41% reduction over four reporting periods and well below the £35 cost-per-lead target. As we committed last month, we applied bid modifier adjustments to mobile campaigns. Mobile CPA has improved from 41% above desktop to 23% above desktop — meaningful progress that we'll continue tightening in May. Search campaigns are currently driving 82% of all conversions at 54% of total spend — the highest efficiency channel in the account.
Opportunity identified
Increase search budget by 20%
Search drives 82% of conversions at 54% of spend — highest efficiency channel
Est. +35 conversions/month at current £28.50 CPA
Meta delivered 84 conversions at a CPA of £42, broadly flat from March's £44. The spring creative set — lifestyle imagery of garden spaces — outperformed the product-only creative by 34% on CTR. We're scaling the lifestyle set and testing a video variant in May. Note: Meta figures reflect 7-day click attribution — direct comparison with GA4 will show different conversion counts.
TikTok Ads delivered 62 conversions at a CPA of £38 — down from £52 in March as the spring creative set gained traction. This is the first month TikTok has hit a sub-£40 CPA, making it a viable performance channel alongside Meta. The 'garden transformation' video (15-second format) drove a CTR of 2.8%, significantly above the platform average of 1.1%. We scaled this creative mid-month and it now accounts for 68% of TikTok spend. The product carousel format underperformed and has been paused. Note: TikTok figures reflect a 7-day click, 1-day view attribution window.
Branded search volume dipped 8% in the second half of April, consistent with the pattern we see when above-the-line brand activity goes quiet. The March email campaign drove a branded search spike that has now normalised. This is expected and not a cause for concern — if it continues through May, we would recommend a small Display budget to maintain brand visibility.
1. Scale the TikTok 'garden transformation' video creative — test a 30-second cut by 10 May. 2. Launch the Meta video creative test by 10 May. 3. Publish three remaining articles in the outdoor furniture content cluster — expected to drive a further 1,500 organic sessions by end of May. 4. Continue mobile bid modifier work in Google Ads — mobile CPA is 23% above desktop, with room to improve through audience layering.
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